Kallum Delaney
Data Analytics Manager specialising in Python, SQL, SEO analytics, and AI-driven automation. I build systems that transform complex marketing data into scalable insights for growth-focused teams.
About Kallum Delaney
Kallum Delaney is a UK-based Data Analytics Manager with over seven years of experience turning complex datasets into actionable business insights. With a background spanning the Royal Navy, food manufacturing, and the SEO and digital marketing industry, Kallum brings a unique blend of discipline, technical depth, and strategic thinking to every project.
Until recently was leading analytics operations at a leading search marketing agency, Kallum Delaney managed a team of 11 data analysts supporting over 70 PR executives. His day-to-day work involves designing Python and VBA automation tools, building SQL reporting pipelines, developing AI-driven process optimisation systems.
Kallum's technical stack spans Python, SQL, VBA, dbt, Power BI, QlikSense, AWS, Azure, PHP, JavaScript, and a growing ecosystem of AI and API-based tooling. He is PRINCE2 Foundation certified and holds a Google Project Management Professional Certificate, alongside specialist qualifications in data analysis, business intelligence, and agile development.
Beyond his core role, Kallum Delaney is building automation and analytics products that improve search performance, reporting accuracy, and data-driven decision-making — including digital PR tools, journalist-finding platforms, and an AI visibility tracker.
Professional Experience
Managing a team of 11 data analysts supporting 70+ PR executives. Designing automated data solutions using Python and VBA that significantly reduce manual workload. Prototyping data tools that account for 45% of all company deliverables. Leading AI-driven process automation initiatives, hypothesis testing, and internal data literacy programmes. Developing a data request system integrating Trello, Pipedream, and Slack for streamlined workflow communication.
Automated over 2,000 business hours annually through VBA workflow tools and reporting automation. Created REST APIs and a PHP-based data platform to unify siloed systems. Built interactive QlikSense dashboards integrating MySQL, Access, and CSV data sources for real-time decision-making. Developed and maintained ETL pipelines for performance-optimised dashboards.
Kallum Delaney's Technical Skills
Languages & Data
Platforms & Cloud
BI & Visualisation
Methodology
What Kallum Delaney Is Working On
Automation & Analytics Products
Building tools that improve search performance, reporting accuracy, and data-driven decision-making for agencies and in-house teams.
Digital PR Tooling
Developing journalist-finding platforms and AI-powered outreach tools to streamline digital PR workflows.
AI Visibility Tracker
Tracking how brands and content appear across AI-driven search experiences and large language models.
Education & Certifications
Certifications: PRINCE2 Foundation · Google Project Management Professional Certificate · IBM Agile Development & Scrum · Business Intelligence Analyst · Statistics for Data Science